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So You Want To WIN A Local ELECTION?
Insights From A Former Columnist Who's Covered (and Worked On) Political Campaigns For Far Too Long!
So You Want To WIN A Local ELECTION?
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  • Home
  • About The Author
  • The Book
    • Preface
  • Media Resources
  • Testimonials
  • Blog
  • Contact Us

Blog

Political Lesson #3 Under-promise and over-deliver!

Political LessonsBy Jeff WardJune 24, 2020Leave a comment

Now, you might think that, after his ill-advised and disastrous Tulsa campaign rally, Donald Trump might be the only one who’s particularly prone to this kind of preposterous political puffery, but nothing could be further from the truth. And that truth is local candidates can get so caught up in the smallest city council race…

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Manage your campaign team with a firm but light hand. The lower your expectations, the better off you’ll be.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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Done right, knocking on correctly targeted voter doors is the only thing that wins elections.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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Statistics never exist in a vacuum. Always consider the political forces that drive your district and how those forces affect voter data. Those kinds of insights win elections.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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Control your social media message as best you can by blocking trolls, avoiding online debates and keeping your supporters reasonable.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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Be creative about getting your message out. The candidate who does something different – but not crazy – tends to get noticed.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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Keeping your volunteers focused, engaged and on task is a difficult proposition – especially if they’re family members.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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You can offset a lack of money with time, but you better be ready, willing and able to outwork your opponent at every turn.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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Negative messaging doesn’t work in local elections.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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You need your M.O.M. to win an election! M.O.M. stands for Message/Organization and Money (or time).

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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Recent Posts
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  • Campaign Lesson #8 – Campaigns MUST evolve!
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