Blog – Page 2 – So You Want To WIN A Local ELECTION?

Political Lesson #3 Under-promise and over-deliver!

Political LessonsBy Jeff Ward June 24, 2020 Leave a comment

Now, you might think that, after his ill-advised and disastrous Tulsa campaign rally, Donald Trump might be the only one who’s particularly prone to this kind of preposterous political puffery, but nothing could be further from the truth. And that truth is local candidates can get so caught up in the smallest city council race…

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Political Lesson #3 Under-promise and over-deliver!

Manage your campaign team with a firm but light hand. The lower your expectations, the better off you’ll be.

Done right, knocking on correctly targeted voter doors is the only thing that wins elections.

Statistics never exist in a vacuum. Always consider the political forces that drive your district and how those forces affect voter data. Those kinds of insights win elections.

Control your social media message as best you can by blocking trolls, avoiding online debates and keeping your supporters reasonable.

Be creative about getting your message out. The candidate who does something different – but not crazy – tends to get noticed.

Keeping your volunteers focused, engaged and on task is a difficult proposition – especially if they’re family members.

You can offset a lack of money with time, but you better be ready, willing and able to outwork your opponent at every turn.

Negative messaging doesn’t work in local elections.

You need your M.O.M. to win an election! M.O.M. stands for Message/Organization and Money (or time).