Campaign Lesson #7 – Why provide your opponent with free advertising?

Among the array of always fascinating candidate endeavors, the one that still baffles me the most is an inexplicable capacity to “gift” opponents with all manner of free “advertising.” When you consider that, on a level electoral pitch, the contestant who secures the most “impressions” almost always wins, mentioning the opposition’s name may well be…

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Campaign Lesson #5 – Signature sheets are the window to your electoral soul!

I know it’s hard to believe, but while we’re all frantically focused on November third, our more enterprising municipal candidates are already circulating their 2021 consolidated election nominating paperwork. And much like eyes are the window to the soul, your signature sheets can reveal a great deal about your impending campaign dynamic. I know the…

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