Don’t doom yourself to political suicide by competing in a crowded field!
And I’m using the word “doom” as in Mr. Santayana’s particularly prescient proposition that those who fail to pay attention will soon start feeling like they’re Bill Murray’s character in ‘Groundhog Day.’ And the whole “doomed to repeat it” dynamic is certainly a recurring ‘So You Want to Win a Local Election’ book theme. The…
Please pick a race you can win!
My favorite campaign commandment in the soon-to-be-released ‘So You Want to Win a Local Election?’ is …drumroll please… pick a race you can win! I may love idealists and their boundless energy, but we campaign managers have another name for those overly optimistic folks – “losers!” And I mean that in the electoral sense only.…
Don’t let the opposition define your candidacy!
We cover a number of basic campaign commandments in ‘So You Want to Win a Local Election?’ not the least of which are: 1. Don’t let your opponent define you, and 2. Don’t give voters a reason to dismiss you outright The best example of our first postulate is the 20170 Illinois gubernatorial race featuring…