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So You Want To WIN A Local ELECTION?
Insights From A Former Columnist Who's Covered (and Worked On) Political Campaigns For Far Too Long!
So You Want To WIN A Local ELECTION?
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  • Home
  • About The Author
  • The Book
    • Preface
  • Media Resources
  • Testimonials
  • Blog
  • Contact Us

Category Archives: Uncategorized

Campaign Lesson #6 – Messaging is paramount!

UncategorizedBy Jeff WardOctober 19, 2020Leave a comment

Before we proceed, let’s try to keep three things in mind, two of which are quotes from my soon-to-be bestselling book, “So You Want to Win a Local Election?” 1. “The average American voter has the attention span of an off-meds ADHD sixth grader coming off a three-day sugar and video gaming binge.” 2. “There’s…

Campaign Lesson #4 – Preaching to the political choir is patently pointless!

UncategorizedBy Jeff WardSeptember 30, 2020Leave a comment

The above mailer that hit early last week may well be the WORST case of campaign messaging, timing, and voter targeting I’ve ever seen. As bad as some of these mailers can be, and I’ve seen some really bad ones – this kind of terrible trifecta is still somewhat rare. So why does this mailer…

The local suburban press NEVER has your best interest in mind!

Quotes, UncategorizedBy Jeff WardJune 3, 2019Leave a comment

The proof copies have arrived!

UncategorizedBy Jeff WardMay 2, 2019Leave a comment

You have no more than 10 seconds – and it’s probably closer to 3 – to get your message across.

Quotes, UncategorizedBy Jeff WardApril 26, 2019Leave a comment

Don’t doom yourself to political suicide by competing in a crowded field!

UncategorizedBy Jeff WardApril 22, 2019Leave a comment

And I’m using the word “doom” as in Mr. Santayana’s particularly prescient proposition that those who fail to pay attention will soon start feeling like they’re Bill Murray’s character in ‘Groundhog Day.’ And the whole “doomed to repeat it” dynamic is certainly a recurring ‘So You Want to Win a Local Election’ book theme. The…

The average American voter has the attention span of an off-meds ADHD sixth grader coming off a three-day sugar and video-gaming binge.

Quotes, UncategorizedBy Jeff WardApril 12, 2019Leave a comment

Please pick a race you can win!

UncategorizedBy Jeff WardJanuary 24, 2019Leave a comment

My favorite campaign commandment in the soon-to-be-released ‘So You Want to Win a Local Election?’ is …drumroll please… pick a race you can win! I may love idealists and their boundless energy, but we campaign managers have another name for those overly optimistic folks – “losers!” And I mean that in the electoral sense only.…

Don’t let the opposition define your candidacy!

UncategorizedBy Jeff WardJanuary 10, 2019Leave a comment

We cover a number of basic campaign commandments in ‘So You Want to Win a Local Election?’ not the least of which are: 1. Don’t let your opponent define you, and 2. Don’t give voters a reason to dismiss you outright The best example of our first postulate is the 20170 Illinois gubernatorial race featuring…

So You Want To WIN A Local ELECTION?
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