Jeff Ward has covered Illinois politics as a journalist for 12 years. He knows how to frame a message and he knows how to win a campaign. As a prize-winning former Sun-Times suburban opinion columnist and the former co-host of the well-regarded Ward & Jones Radio Show, Jeff has seen it all! He’s parlayed that experience into a successful campaign managing practice, writing a popular, insightful political blog, and authoring ‘So You Want to Win a Local Election?’ Jeff’s campaign clients include Aurora Mayor Richard Irvin, Elgin City Councilman Corey Dixon, Kane County Coroner candidate Tao Martinez, Geneva Alderman Richard Marks, Batavia Mayoral candidate Jason Stoops and Kane County Chairman Chris Lauzen.

Campaign Lesson #7 – Why provide your opponent with free advertising?

Among the array of always fascinating candidate endeavors, the one that still baffles me the most is an inexplicable capacity to “gift” opponents with all manner of free “advertising.” When you consider that, on a level electoral pitch, the contestant who secures the most “impressions” almost always wins, mentioning the opposition’s name may well be…