Now, you might think that, after his ill-advised and disastrous Tulsa campaign rally, Donald Trump might be the only one who’s particularly prone to this kind of preposterous political puffery, but nothing could be further from the truth.
And that truth is local candidates can get so caught up in the smallest city council race they simply start to make it up as they go along. Those mendacious meanderings might include a completely concocted curriculum vitae, serving on charitable foundations that don’t exist, and a mightily modified military service record.
Or they might simply brag about their recent fundraiser attendance.
“Oh, c’mon Jeff! What’s the harm in a wee bit of lily gilding? Everyone does it!”
The harm you say? In a strange political paradox, the smaller the seat sought, the larger the electoral stakes. And sure as I’m sittin’ here, I guarantee you that one of your opponent’s minions will ferret out your overly ambitious claims and hang it around your neck such that you’ll be on the defensive for the rest of the campaign. So, just don’t do it! It doesn’t pay to make preposterous claims, promises, or declarations because they will come around to bite you in the butt, particularly in local elections. Had Donald Trump been smart, he would’ve downplayed any potential Tulsa attendance and anything over those judicious assertions would’ve been gravy.
But now, his campaign is in complete disarray.
Under-promise and over-deliver.