Campaigning is an interminable audition in which the voters are looking for the slightest reason to shout “next!”
We cover a number of basic campaign commandments in ‘So You Want to Win a Local Election?’ not the least of which are: 1. Don’t let your opponent define you, and 2. Don’t give voters a reason to dismiss you outright The best example of our first postulate is the 20170 Illinois gubernatorial race featuring…Details
If you can’t keep your ego in check, the chances of winning a local election decrease dramatically.
Our second campaign commandment is, the choir never elected anyone.
Politics ain’t a game for sissies!