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So You Want To WIN A Local ELECTION?
Insights From A Former Columnist Who's Covered (and Worked On) Political Campaigns For Far Too Long!
So You Want To WIN A Local ELECTION?
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  • Home
  • About The Author
  • The Book
    • Preface
  • Media Resources
  • Testimonials
  • Blog
  • Contact Us

Blog

You have no more than 10 seconds – and it’s probably closer to 3 – to get your message across.

Quotes, UncategorizedBy Jeff WardApril 26, 2019Leave a comment
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Don’t doom yourself to political suicide by competing in a crowded field!

UncategorizedBy Jeff WardApril 22, 2019Leave a comment

And I’m using the word “doom” as in Mr. Santayana’s particularly prescient proposition that those who fail to pay attention will soon start feeling like they’re Bill Murray’s character in ‘Groundhog Day.’ And the whole “doomed to repeat it” dynamic is certainly a recurring ‘So You Want to Win a Local Election’ book theme. The…

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The average American voter has the attention span of an off-meds ADHD sixth grader coming off a three-day sugar and video-gaming binge.

Quotes, UncategorizedBy Jeff WardApril 12, 2019Leave a comment
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The only thing that could possibly prepare you for a political campaign…

QuotesBy Jeff WardFebruary 4, 2019Leave a comment

The only thing that could possibly prepare you for a political campaign is youth sports!

Please pick a race you can win!

UncategorizedBy Jeff WardJanuary 24, 2019Leave a comment

My favorite campaign commandment in the soon-to-be-released ‘So You Want to Win a Local Election?’ is …drumroll please… pick a race you can win! I may love idealists and their boundless energy, but we campaign managers have another name for those overly optimistic folks – “losers!” And I mean that in the electoral sense only.…

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You have to play the campaign game not to lose…

QuotesBy Jeff WardJanuary 22, 2019Leave a comment

You have to play the campaign game not to lose – a difficult concept for Americans to grasp.

A campaign is a really long audition…

QuotesBy Jeff WardJanuary 17, 2019Leave a comment

Campaigning is an interminable audition in which the voters are looking for the slightest reason to shout “next!”

Don’t let the opposition define your candidacy!

UncategorizedBy Jeff WardJanuary 10, 2019Leave a comment

We cover a number of basic campaign commandments in ‘So You Want to Win a Local Election?’ not the least of which are: 1. Don’t let your opponent define you, and 2. Don’t give voters a reason to dismiss you outright The best example of our first postulate is the 20170 Illinois gubernatorial race featuring…

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If you can’t keep your ego in check…

QuotesBy Jeff WardNovember 19, 2018Leave a comment

If you can’t keep your ego in check, the chances of winning a local election decrease dramatically.

Second campaign commandment…

QuotesBy Jeff WardNovember 4, 2018Leave a comment

Our second campaign commandment is, the choir never elected anyone.

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Recent Posts
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  • Campaign Lesson #5 – Signature sheets are the window to your electoral soul!
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