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So You Want To WIN A Local ELECTION?
Insights From A Former Columnist Who's Covered (and Worked On) Political Campaigns For Far Too Long!
So You Want To WIN A Local ELECTION?
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  • Home
  • About The Author
  • The Book
    • Preface
  • Media Resources
  • Testimonials
  • Blog
  • Contact Us

Daily Archives: July 29, 2019

Manage your campaign team with a firm but light hand. The lower your expectations, the better off you’ll be.

QuotesBy Jeff WardJuly 29, 2019Leave a comment

Done right, knocking on correctly targeted voter doors is the only thing that wins elections.

QuotesBy Jeff WardJuly 29, 2019Leave a comment

Statistics never exist in a vacuum. Always consider the political forces that drive your district and how those forces affect voter data. Those kinds of insights win elections.

QuotesBy Jeff WardJuly 29, 2019Leave a comment

Control your social media message as best you can by blocking trolls, avoiding online debates and keeping your supporters reasonable.

QuotesBy Jeff WardJuly 29, 2019Leave a comment

Be creative about getting your message out. The candidate who does something different – but not crazy – tends to get noticed.

QuotesBy Jeff WardJuly 29, 2019Leave a comment

Keeping your volunteers focused, engaged and on task is a difficult proposition – especially if they’re family members.

QuotesBy Jeff WardJuly 29, 2019Leave a comment

You can offset a lack of money with time, but you better be ready, willing and able to outwork your opponent at every turn.

QuotesBy Jeff WardJuly 29, 2019Leave a comment

Negative messaging doesn’t work in local elections.

QuotesBy Jeff WardJuly 29, 2019Leave a comment

You need your M.O.M. to win an election! M.O.M. stands for Message/Organization and Money (or time).

QuotesBy Jeff WardJuly 29, 2019Leave a comment

The first commandment of campaigning is, in a balanced district with candidates of equal merit, the one who generates the most “impressions” wins.

QuotesBy Jeff WardJuly 29, 2019Leave a comment
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So You Want To WIN A Local ELECTION?
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