Coming December 2018

"I've Helped Underdogs WIN! This Book Can Help You Too!"

Running for office is a strange process, full of counterintuitive and unforgiving rules and norms. With Jeff’s help, people unfamiliar with campaigning will be in a position to figure out whether they (and their families) are suited to the undertaking, and if so, how to go about doing it effectively and economically.

Kenneth R. Menzel
General Counsel
Illinois State Board of Elections

The proof copies have arrived!

You have no more than 10 seconds – and it’s probably closer to 3 – to get your message across.

Don’t doom yourself to political suicide by competing in a crowded field!

And I’m using the word “doom” as in Mr. Santayana’s particularly prescient proposition that those who fail to pay attention will soon start feeling like they’re Bill Murray’s character in ‘Groundhog Day.’ And the whole “doomed to repeat it” dynamic is certainly a recurring ‘So You Want to Win a Local Election’ book theme. The…

The average American voter has the attention span of an off-meds ADHD sixth grader coming off a three-day sugar and video-gaming binge.

The only thing that could possibly prepare you for a political campaign…

The only thing that could possibly prepare you for a political campaign is youth sports!

Please pick a race you can win!

My favorite campaign commandment in the soon-to-be-released ‘So You Want to Win a Local Election?’ is …drumroll please… pick a race you can win! I may love idealists and their boundless energy, but we campaign managers have another name for those overly optimistic folks – “losers!” And I mean that in the electoral sense only.…